Object: Chanel Boy bag

The Boy name is significant for two reasons–first, to highlight that masculine-feminine vibe that Coco made famous. Second, Boy Capel was the love of Coco’s life, helped finance her atelier, and was also her muse. According to Lilogi, Boy’s style directly influenced Chanel’s menswear direction. Which all means that Alice Dellal, with her rough edges, is sorta perfect for this campaign.